FOOTER BEST PRACTICE FOR LOCAL SEO IN 2022

The footer is a constant block appear in all website pages the footer section contain anything that is considered as fine print such copyright ,privacy policy terms of use ,however the footer navigation can also works very well for boosting your SEO hello folks thank you for joining my course in today's lesson were going to learn how to optimize the footer navigation for local seo.

THE MASTER CHECKLIST FOR FOOTER and LOCAL SEO OPTIMIZATION

Before I start, I've made this checklist template from scratch so you can audit your client.

The checklist is made of six section


The Services section

In This section must contain “service pages” you have to be careful when you build those internal links so pick the most performed pages on the SERP only .

ps:”internal links help to boost the performance of the page”

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Footer-optimzation-Local Seo-2022-

Business information Section


The time schedule has to be the same structure as Google my business directory,For a good SEO practice the footer must also be engaged and responsive ,sometimes people make mistakes sharing their email address but when you click on it you get redirected to a bunch of email servers , nowadays people use gmail more often.


Check the redirect of every links includes,email ,telephone etc that's important

The NAP Citation section

The Citation is a form comes as NAP “business name address and phone number”

The citation must be clean and well structured as other websites listing directory such as yelp/yellowpages/google maps if the citation is unstructured or mistaken it can give a bad user experience and create a confusion to the crawler while indexing the page.


Check here for the citation analysis.

Social Media section

All social media websites have a high domain authority,So the more profile you create the greater quality backlinks you get in return .

Page Requirement Section

Inside this section has a privacy policy,cookie policy,terms and conditions...As Professional website these are one of the most important documents that must be on any footer navigation .

Thing to consider about it:

Don't overstuff keywords in anchor text

Make the links relevant and useful

Organize links intelligently - don't throw them into a big list

Make your footer look good and function well for users



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